This project shows the digital purchasing side of RE. With desktop + mobile website and browser extention.
WHY BROWSER EXTENSION?
RE aims to reduce the amount of new clothing bought; mainly from impulsive online shopping. By implementing a browser extension that gets triggered by retail websites. RE can veer consumers from buying new and instead opt for a second-hand price reduced option.
WHY WEB?
The consumer will be directed to a website when they click on the browser extension. Having a web based site makes the flow from tab-to-tab easier. Users can directly compare prices and styles in their own browser without having to change apps. RE wants their site to feel like retail online shopping, prioritizing that same satisfaction.